JOAN & PEGGY

Client: Joan & Peggy

Brief: Create and develop an advertising agency; develop a brand identity for this agency.

University: Media Design School

Role: Sole Creative Designer

Deliverables: Brand Identity

This project was undertaken as a student at MDS. The quick fire brief (overnight) called for us to come up with an ad agency concept and a brand. Turning my attention to MadMen I took the idea of Joan and Peggy Olson starting their own agency in the time of a male dominated ad world and created a black and white jazz inspired bold identity.